About Us
The Variety Box started as a gift box business to blend my passion for creativity with my desire to spread joy and connection among people, especially during special occasions. Crafting thoughtfully curated boxes allows me to celebrate meaningful moments while providing a unique, personalized experience that resonates with recipients. By offering a variety of themes and customized options, I aim to make gift-giving easier and more heartfelt, bridging distances and emotions through delightful surprises - Prenisha Paul (Founder of The Variety Box & Purpose)
10 months after The Variety Box was launched, Purpose Beauty was created. Purpose is not just another "beauty brand". We are a small female owned brand based in Lenasia, South of Johannesburg. In a world where mass production often overshadows individuality, Purpose is, a brand that provides opportunity for future small business owners, it is a rhythm that celebrates who they are and where they come from. At Purpose, we believe that every item we create carries a meaning beyond its surface. When you choose Purpose, you're not just choosing a product; you're embracing a lifestyle driven by authenticity, sustainability, and connection.
Like most businesses we had to navigate the tumultuous waters of entrepreneurship, faced with numerous challenges—from supply chain setbacks to marketing hurdles. However,our resilience and dedication to learning propelled us forward.
In today’s fast-paced world, it's easy to overlook the impact of our everyday choices on the community around us. At The Variety Box & Purpose, we believe in the power of local connections and the strength that comes from supporting our fellow small businesses. When you choose to shop locally, you’re not just purchasing a product or service—you’re investing in the heart and soul of our community.
Join our movement of purpose-driven individuals who are taking small steps for a more meaningful life.
Explore our collection today and find something that resonates with your soul!
Build a Box
Our build a box feature allows you to build your own custom gift box. You choose which items you want & how much you are willing to spend. All our items are packed in a brown kraft box, lined with tissue paper, shredded paper and all brought together with ribbon. For more information or special requests please contact us via whatsapp or email
Why Choose Us